"A report but the British Heart Foundation (BHF) found that just over 25% of regular smokers aged 16 to 25 thought a branded cigarette pack was less harmful than another based on the packet design alone..."
http://www.google.com/hostednews/ukpress/article/ALeqM5hzb_QBqUpJinazqLIPyi3lNF13gg?docId=N0683991325094161435A
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